Steeped in the spirit of the brand, the Altra sustainability report presents a great deal of information for the growing company. Embracing the angular dynamic of the corporate guidelines, we designed the report to allow for open space, large photos, dynamic graphics, and in-depth text.
Amplifying section dividers and stories with large imagery helps visually pace the reader through the report.
Most reports contain text-heavy sections or pages. We use images, graphics, data points, and typographic variations to break up the content and provide visual focal points, making it feel more scannable.
To support the report and future projects, we spent time shooting in a couple locations to create a photo and video library that includes environmental portraits, candids, abstracts, b-roll, and interviews.