ALNYLAM 2016 ANNUAL REPORT

Our annual report trifecta of print, web, and video was employed to show Alnylam's warmly human, scientifically brilliant and ambitious brand.

annual report web portal

The online portal offered access to a CEO video, as well as, an animated flipbook of the full report

ceo annual report video

Single interview driven messaging, combined with b-roll created a personal connection with the ceO

Print annual report

Large typography layered on patient images helped to make quick points