LMCG INVESTMENTS
Based on a solid foundation in the business as Lee Munder Capital Group, LMCG Investments and LMCG Funds needed a new logo, a new website, and a new look that would separate the companies, but still carry the overall brand forward.
corporate video
typography DRIVEn MESSAGING, b-roll, photo animation
Custom Photography
black and white photography offered uniqueness in the space and an artful presence for the brand.
the new brand
Representing teams of specialists working within a solid foundation, the new logo was designed to work with different color combinations and in different formats.
The funds group used an entirely different color palette lending it a unique feel, while maintaining a solid connection to the parent brand.
corporate and divisional websites
The corporate website was created with a relatively quiet, reserved look to give the parent company an established and sophisticated feel, while the multi faceted funds group extended the look with a more colorful and active approach.
Print collateral
print collateral used strong angles, color and typography to help make the information dynamic
