UNION LEAGUE CLUB
VIDEOS
SPRITELY MOOD
CONTEMPLATIVE MOOD
identitY
Steeped in traditional values and conservative spirit, the club hoped to update to a more contemporary feel without losing sight of their history.
At the core of the logo system was a typographic logo that used the classic font Caslon in a unique setting to give it a contemporary feel. An updated eagle and shield offered additional formats.
Marketing collateral
Brochure cover
Brochure inside spreads
membership card front
back
