AUDAX ANGLE
For an internal advancement program within Audax we created a logo by overlapping triangles from their corporate logo to suggest the cycle of working and advancing together. The prominent dark triangle evokes the tip of a pencil, symbolic of the learning process.
We created full color, all white, and all black, as well as horizontal and stacked formats for ease of use across all media and applications.
We always investigate many ideas and present several options. The variety shown to Audax helped the team finalize their program focus and positioning.
