LMCG INVESTMENTS
Based on a solid foundation in the business as Lee Munder Capital Group, LMCG Investments and LMCG Funds needed a new logo, a new website, and a new look that would separate the companies, but carry the overall brand forward.
the new brand
Representing teams of specialists working within a solid foundation, the new logo was designed to work with different color combinations and in different formats.
The funds group used an entirely different color palette, lending it a unique feel, while maintaining a solid connection to the parent brand.
corporate and divisional websites
The corporate website was created with a relatively quiet, reserved look to give the parent company an established and sophisticated feel, while the multi faceted funds group extended the look with a more colorful and active approach.
Print collateral
Print collateral used strong angles, blocks of color and dynamic typography to help make the information more visual.
corporate video
Typography driven messaging in the corporate video created a similar feel to the website and print coLlateral.
Custom Photography
black and white photography offered uniqueness in the space and an artful presence for the brand.