SPRINGWORKS THERAPEUTICS

identity refresh

We created a bright, optimistic, and energetic color palette appropriate to updated brand messaging. Though designed with primary, neutral and accent colors, the goal was to have colors that could work well individually or in combination.

the updated palette (right) gives new vibrancy to the logo

guidelines portal

The guidelines portal was designed as a single page to offer a quick overview of the brand tools and also provide downloads for logos and other corporate materials