MERCK CORPORATE CAMPAIGN
With a positioning line of Be Well, this campaign conveyed the humanitarian nature of Merck's corporate vision while making note of their role in several scientific advancements and philanthropic efforts.
Corporate Brochure
An unassuming 7"x9" size, full spread emotive photography, uncoated paper, and conversational copy kept a grand message at a human scale.
Custom photography combined with stock images chosen directly from a few photographers, created an authentically global feel and the right emotive balance for the story.
A Company wide voice
The campaign was designed to be an external, world facing voice, but also an internal rallying cry for Merck employees and new recruits.
