THE UNION LEAGUE CLUB
Steeped in traditional values and conservative spirit, the club hoped to update to a more contemporary feel without losing sight of their history.
At the core of the logo system was a typographic logo that used the classic font Caslon in a unique setting to give it a contemporary feel. An updated eagle and shield offered additional formats.
Marketing collateral
Brochure cover
Brochure inside spreads
membership card front
back
We spent one day in the club creating an image library of still photos and video footage to be used in all promotional materials.
