WESTFIELD STATE UNIVERSITY
Choosing a college is the very beginning of something much bigger, and since most kids finishing high school are full of questions and wonder, we thought it appropriate to bring up a few things they might be wondering about.
University view book
We shot formal portraits to show young people who are working hard at many things and discovering, not only themselves, but what their future might hold.
To inspire potential students to visit, we showed the campus in bits and pieces as a study in contrasts between modern architecture, nature, intimate nooks and welcoming hangouts.
Program Collateral
A series of six or eight page program brochures delivered the details through callouts, facts & figures, and student quotes.
Video Vignettes
To visualize a student’s questions or concerns about going to college, we took a look into their lives and created vignettes that showed the paths they were exploring.
“what path will you take?” – multi INTERVIEW DRIVEn MESSAGING, b-roll
WAYNE, SOPHOMORE, BIOLOGY – SINGLE INTERVIEW DRIVEN MESSAGING, B-ROLL
eva, senior, mathematics – single interview driven messaging, b-roll