Symmetry, balance, calm, and sophistication are all at the core of this identity for an energy healing practitioner. A design standards document was a useful way of expressing the brand spirit, while offering specific guidelines for using the logo and color palette.
Combining bright vibrant colors with softer, more neutral colors created an energetic but soothing palette.
To be successful in today’s media environment, a logo must be flexible and work well in many different configurations.