HALEY ALDRICH
The blue of the sky and the green of the earth represented the company’s expertise above and below ground.
A strong symbol, evocative of excavation and construction, was pulled from the wordmark to stand on its own in select instances.
Our concepts for the logo represented the qualities of above and below ground expertise while offering a slightly different overall style and voice for the brand.
A color palette was derived from colors you might find on a construction site.
